Why Letting Go of Control is the Key to Business Growth
Episode Summary
In this episode of the Make Space for More podcast, host Melissa Swink and guest Marissa Rether (Senior VA on the Melissa Swink & Co. team) discuss the importance of building trust with virtual assistants and the challenges of letting go of control in your business. They explore the mindset shifts necessary for effective delegation, the significance of clear communication and expectations, and actionable steps to foster a successful working relationship when you’re working with a virtual team. Tune in to learn why trust leads to freedom, allowing business owners to focus on growth and scaling their operations!
Key Highlights:
Building trust with your virtual assistant is crucial for success.
Letting go of control can be intimidating but is necessary for growth.
Clear expectations help set the foundation for a successful working relationship.
Communication should be frequent and proactive to avoid misunderstandings.
Delegating tasks you dislike can free up mental energy and time.
Feedback is essential for improving the working relationship with your VA.
Establishing standard operating procedures (SOPs) can ease the delegation process.
Trusting your team allows you to focus on higher-level tasks.
Successful delegation leads to business scalability and reduced burnout.
About Our Guest:
Marissa Rether holds a BA in psychology and has spent the past decade supporting entrepreneurs and building businesses—first as a Professional Organizer and now as a Virtual Assistant. Her passion lies in system strategy, and whether she is integrating a tech stack or supporting a course launch from behind the scenes, she is always seeking opportunities to improve efficiency.
In her free time, she can usually be found on her 80-acre homestead in Northern Ontario, Canada. She enjoys reading, hiking, and, most importantly, spending quality time with her family.
About Melissa:
Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.
Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.
Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!
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