Harnessing the Power of Storytelling in Marketing
Episode Summary
Could your business’ marketing use a refresh? You’ll get some fresh ideas and perspectives in this week’s podcast episode!
Tune in to hear Melissa Swink chat with Leslie Capps of Wild Woman Marketing about the fundamentals of storytelling in marketing. They discussed the importance of having a solid and effective marketing strategy, the power of storytelling in connecting with clients, and the role of emotion and values in storytelling. They also explore effective calls to action and common marketing mistakes to avoid. Stay to the end to hear ideas for alternative marketing channels such as books, journals, events, and even wine clubs!
Key Highlights:
Having a solid and effective marketing strategy is crucial for growing and scaling a business.
Storytelling is a powerful tool for connecting with clients and conveying messages.
Explore collaborations and alternative marketing channels for greater impact.
About Our Guest:
Leslie is an international best-selling author and master of strategic storytelling. She shows entrepreneurs how to skyrocket their client attraction through powerful messaging. Once you've nailed your story, marketing becomes your oyster, ensuring you excel no matter the method.
Leslie offers a free Strategic Story Session to help you transform your business narrative into your most powerful asset. Listeners can book a free 60-minute Session with Leslie, the Strategic Story Sculptor, and discover how to craft compelling stories that captivate and convert.
About Melissa:
Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.
Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.
Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!
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